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October 4, 2006
By: TOM BRANNA
Editor
Baby boomers represent a potential $43 billion opportunity as well as a challenge for today’s retailers, according to a new study, The IRI Baby Boomers Report: Understanding the Emerging Trends in Baby Boomer Spending from Information Resources, Inc. (IRI). At approximately 78 million people, baby boomers are one of the largest buying groups in America. The new report analyzes this consumer segment and uncovers new insights that empower retail and manufacturing executives to understand, benchmar...
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